Cameras to Prosumers: How We Influence Professionals

A couple days ago, my school hosted an event with producer and University of San Diego alum, Tim Lynch. He talked about his journey from being a USD student and not knowing what to do after graduation, to now being the founder of Woodshed Films. I always find it extremely fascinating to hear about peoples success stories and how they found their way into their current industry. Wanting to get into the video side of advertising myself, it was motivating to hear about his successes and failures about getting into the industry.

One thing I found interesting about his keynote how he said that the individual with a camera, not another agency, is one of his biggest competitors. When shooting commercials for Ford, the client is constantly comparing his work to works on Vimeo or YouTube. He said that on multiple occasions, clients will call or send video, telling him to “make your commercial look like this.” This shows the power of the prosumer, that we have influence on the mainstream and can create grassroots level creativity.

Another thing I found interesting that Tim mentioned was his love for 16mm film. I have only worked on a 16mm shoot once, and while it was a fun experience, it is obviously much easier to shoot digital for multiple reasons. The part that I find interesting though is how, while digital quality gets better and better, people still hold to the old methods. Take for instance, Instagram; we take beautiful pictures with our 8MP iPhone camera, then crop them down and add 1969 Kodak filters to it. Same with Hypstamatic, using filters that degrade the quality of our photos. While I am all about original content, I find it interesting that our technology is getting so good, that we tone it down to create more unique looking photos.

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