THIS is effective integrated marketing, that went viral! Here is how this band created buzz around their product in just six steps:
- Create a catchy song.
- Create an app with the song and make it interactive and entertaining, where others can recreate the experience.
- Create a video that looks fan made.
- Link it all together with the video, song, and app, giving people the overall experience.
- Blast it across social media.
- Sit back and watch it go viral.
This is how you create integrated marketing that works, and reaches your target base. Enjoy.
I was so entertained by this that I even created my own video.