What happens when you give a creative agency power to create? A full on themed play of a Snow White and the Huntsman spoof to be debuted at our Holiday Party, of course. Check out the invite we sent out to the company, showcasing the parts that people were selected for; buzz marketing is even possible within your own company! This was a video I edited – try to forgive the others on their focusing ability.
Just another reason to love working with a San Diego creative communications agency 🙂
I absolutely love the Nikkor 50mm f/1.8; it is probably one of the best sub-$300 lens I have ever used. When I made the jump to Canon, I was sad that I couldn’t use it anymore, until I found an adapter to use it on the new camera.
I just wanted to play around a bit with it today, so I made this quick video. I think it looks great!
I am a big advocate of doing things myself; when it get a chance to make things, I jump all over it. Today, I saw a YouTube video on how to make a DIY glide track for under $10 and immediately ran out the door to Home Depot.
Let me start this off by saying this is absolutely no Philip Bloom Pocket Dolly, and as soon as you think it is you will be sorely disappointed – this is a cheap alternative for shooting video at home, I would never use this on a professional shoot. That being said, photographers use whatever works at the time, but I would never lug this to a shoot with me.
Here it is in the beginning phase (keep in mind, I still had to add all the screws and paint it):
I got so excited to test it out, here is what I came up with:
A couple days ago, my school hosted an event with producer and University of San Diego alum, Tim Lynch. He talked about his journey from being a USD student and not knowing what to do after graduation, to now being the founder of Woodshed Films. I always find it extremely fascinating to hear about peoples success stories and how they found their way into their current industry. Wanting to get into the video side of advertising myself, it was motivating to hear about his successes and failures about getting into the industry.
One thing I found interesting about his keynote how he said that the individual with a camera, not another agency, is one of his biggest competitors. When shooting commercials for Ford, the client is constantly comparing his work to works on Vimeo or YouTube. He said that on multiple occasions, clients will call or send video, telling him to “make your commercial look like this.” This shows the power of the prosumer, that we have influence on the mainstream and can create grassroots level creativity.
Another thing I found interesting that Tim mentioned was his love for 16mm film. I have only worked on a 16mm shoot once, and while it was a fun experience, it is obviously much easier to shoot digital for multiple reasons. The part that I find interesting though is how, while digital quality gets better and better, people still hold to the old methods. Take for instance, Instagram; we take beautiful pictures with our 8MP iPhone camera, then crop them down and add 1969 Kodak filters to it. Same with Hypstamatic, using filters that degrade the quality of our photos. While I am all about original content, I find it interesting that our technology is getting so good, that we tone it down to create more unique looking photos.
Like most students, I don’t have a large yearly cash flow, it is actually quite menial. Being that I don’t have a huge disposable income, it makes it difficult to buy expensive video equipment. I improvise by shooting videos on my iPhone and editing using the iMovie app; where the quality may not be on par with a DSLR, you can still see my ability to create great shots and tell a story.
Being the motivated person that I am, I drove to Los Angeles to a professional studio to use professional equipment. This is what I created in six hours, including a full script and creative outline for a “secret” project (hint, the future of advertising):