Last Day of Movember

Today is the last day of Movember, and though I enjoyed growing the facial hair of a long-haul trucker, the time has come for it to end.

We have an official Movember team, and are trying to raise money in awareness of prostate cancer. Even if you don’t have money to donate, please like and share our video; after enough shares, eventually one person will donate 🙂

Or donate to my personal Mo-space:



Snow White and the Huntsman Spoof

What happens when you give a creative agency power to create? A full on themed play of a Snow White and the Huntsman spoof to be debuted at our Holiday Party, of course. Check out the invite we sent out to the company, showcasing the parts that people were selected for; buzz marketing is even possible within your own company! This was a video I edited – try to forgive the others on their focusing ability. 


Just another reason to love working with a San Diego creative communications agency 🙂

Movember Special

Another year, another Movember – here’s to raising awareness! As I get older I find that I love giving back more and more every year, and what better way to give back than by growing a dirty upper lip and raising money toward prostate cancer.

Here is our week one, day one picture:


Oh, and to follow up to my last post, I couldn’t go a week without a phone, I ended up just holding on to it until I bought the iPhone 5.

What Creates an Effective Advertisement?

What creates an effective advertisement? This is a question that is asked over and over in my advertising classes. A liberal arts education is different in terms that we don’t just study advertising in practicum, but also in theory. When you break into the theory of advertising, you being to look at different aspects of an ad, to the point where it feels as if you’re in a hybrid communication/psychology/sociology course.

When studying the effectiveness of an advertisement, the professor will put it on the board and ask us to discuss it. I would say that 9 times out of 10, I have studied these specific advertisements multiple times and have read about them on several blogs. A few weeks ago, we studied the United Colors of Benetton death row inmates campaign. After a 20 minute class discussion, the professor asked if this ad was effective, I raised my hand and said yes, that if we just spent 20 minutes in a professional setting discussing this ad, then it was effective.

Advertisers should look at their ads beyond simply generating sales, they should incorporate the idea of public relations into their advertisements as well. I heard a few weeks back from an industry professional that through the years, public relations professionals and advertisers will merge closer and closer together. This is an effective strategy that the industry needs to take into account, the idea that advertisements themselves can generate buzz beyond traditional methods.

Guerilla marketing has been a huge fascination of mine, and would love to work at a firm that solely focused on it. This style of marketing “gets it” in terms of buzz marketing into advertisements. Advertisers need to look outside the scope of sales and numbers and look at their advertisements from a public relations point of view; this view could lead to a breakthrough and to the future of advertising.

Life, Ambition and Graduation

Graduation. This has been a word that I have been striving for the past 12 years. After getting lost on the way to class one day and ending up in the Navy, I have had the solid goal of completing my undergraduate degree. The fact that I am 50 days away from completing it leads me to wonder what life is going to be like with after reaching this goal. The way that I run my life is to learn anything and everything; I was asked three times today while at my internship, “Travis, is there anything that you don’t know how to do?” I take pride that I can make things happen; give me any task and it will be done.

I live my life that the only thing that is stopping me from doing something is myself. I have ran my life that way since I was 15, and I have found success at every corner. I have big dreams and goals, and feel like life isn’t long enough to do everything that I want. If I had my way, I would like to be in marketing, PR, a firefighter, police officer, DEA agent, pilot, standup comedian, politician, engineer and the list goes on and on. If I was lucky enough again to have the G.I. Bill for a second time and get an advanced degree, I would. I simply can’t get enough of learning and trying new things.

Life after graduation is going to be amazing, I can already feel it. I always found it a little tacky when people to tell their children, “the world is your oyster, you can be anything you want to be,” but now that I am in that position, I tend to agree with it. I have always dreamed of being in the public relations field, and doing my internship at i.d.e.a. (formerly BaileyGardiner) has given me that opportunity. Simply adding their name onto my LinkedIn has sparked hundreds of random marketers and journalists to view my page and add me on Twitter. I feel that I have been given a chance of a lifetime interning there, and have been trying as hard as I can to get the most out of it. My friends think I’m crazy because where we are only required to do 120 hours for our internship, I will be doing close to 600. I know this is the career I want to be in, so it would be stupid of me to not learn as much as I can while I am there.

Being a generally relaxing and friendly person, people always ask me if there is anything that upsets me. I was just asked this the other day and didn’t know how to answer, because besides the obvious answer of bad drivers and rude people, I didn’t exactly know what to say. While I was thinking about it, I had noticed a friend that had graduated college last year but wasn’t really applying himself to finding a good job, and it was making me frustrated. That was when I found out that not applying yourself and not doing things to the best of your ability was what made me upset. I couldn’t bring myself to get out bed in the morning if I knew I was just living for the sake of living, and not bettering myself somehow. I am very project based and love problem solving; it keeps me on my toes and continually challenges me.

One of my friends is leaving to be with his wife and children while she is stationed in Japan, and told me that we would meet up in three years when he got back. That really put things into perspective for me, that I have NO idea where I will be in three years. San Diego? New York? San Francisco? Montana? Anything is possible now, because the world is at my fingertips.

Travis Weger in 460 characters

Currently a student at the University of San Diego, graduating in May 2012 with a B.A. in Communication Studies and Marketing, and am seeking employment in the field of public relations or advertising. I am a student by day, public relations intern by trade, Navy reservist on the weekends, moonlight as a photographer and community involver by vocation. I am a genuinely curious individual with a knack for creativity, travel, writing, helping others and learning new things.