Snow White and the Huntsman Spoof

What happens when you give a creative agency power to create? A full on themed play of a Snow White and the Huntsman spoof to be debuted at our Holiday Party, of course. Check out the invite we sent out to the company, showcasing the parts that people were selected for; buzz marketing is even possible within your own company! This was a video I edited – try to forgive the others on their focusing ability.┬á

 

Just another reason to love working with a San Diego creative communications agency ­čÖé

A Week Without a Phone!

Working in the multimedia industry requires a connected lifestyle – having a smartphone is a must, not having one isn’t even an option. Being connected through Twitter, Facebook, LinkedIn, Instagram, WordPress, email and every other form of communication you can think of, needs be at your fingertips. Unfortunately, I also have another addiction; gadgetry.

With the release of the iPhone 5 a couple weeks ago, I decided to sell my iPhone 4S to Gazelle.com – I hate the hassle of selling it on my own via Craigslist or eBay. Being that I upgraded last year, I am only available for the partial upgrade on October 8; the biggest downside is I have to send in my iPhone 4S by October 1, leaving me phoneless for an entire week. This presents a problem not just from an online connected stance, but also from a phone call and text messaging side as well.

Personally, I think it will be interesting to see if I can go a week living a non-connected lifestyle; will I spend more time outside? Without having a phone camera, will I shoot more with the DSLR? Will I be glued to my laptop or iPad more? It will be interesting to see how this all turns out.

I will report back in two weeks on how my week of an unconnected lifestyle unfolds.

The Power of Public Relations for Small Business

How many times have you relayed on something you heard someone else say in a previous conversation, later only to hear that same person pass on what you just said? This is called the third-party effect, and is one of the largest tools of influence people can use.

Welcome to the world of public relations.

Using public relations benefits two-fold for small businesses: it is a cheaper means of promotion than advertising, and it has more justification for the end-user because of the third-party effect. I worked on a consulting job recently for a local small business owner with a small budget; he didn’t have money for a graphic designer and ad placement, so I recommended doing a bit of PR to get his name out. After only a few sent emails, he had a placement in a local newspaper. ┬áThis was about one quarter of the cost to him than if he would have bought ad space in that same paper.

Small businesses need to use public relations as a primary means of promotion when on a budget. Think of how often we are bombarded with advertisements daily; It takes a very well made advertisement to catch our attention anymore, and small businesses do not have the budget to compete with the larger competitors. Take Facebook for instance: you can buy ad space and get 100,000 impressions, but how many people actually pay attention to Facebook ads? I know I don’t, and neither do any of my friends – one of the most sought after age target markets.

I have worked in public relations for almost two years, and can surely say that it is the most cost effective means for getting out your message. PR is cheaper, more effective, and easier to catch the attention and make a lasting impression of your end-users. One of the largest differences for me as well is it is generally more fun; it sometimes involves events that can benefit a variety of things, including community or charity organizations. I once hosted an event that gave back to the American Lung Association, promoting clean air around San Diego. This event was great because not only did we get to do something fun and worthwhile for the community, but it also served as a promotion tool by landing media coverage, boosting our public image while getting free recognition.

PR is a great tool and a wonderful asset to any company; hire someone to do PR for your business for just 30 days, you will be surprised at how much publicity you will get for a fraction of the cost. Don’t even get me started guerrilla marketing, you might be here for days…

iPhone Nano Watch

Normally I try to stick to no more than one video a week, but this is too awesome to pass up. This is a concept of what could be the “one more thing” at the Apple event in six weeks:

The concept is an iPhone Nano Watch that has FaceTime, Retina Screen, Siri and a couple other cool features. Apple is already fully integrating all their other platforms, why not include something that could be on you at all times?

How To Make A Video Go Viral

THIS is effective integrated marketing, that went viral! Here is how this band created buzz around their product in just six steps:

  1. Create a catchy song.
  2. Create an app with the song and make it interactive and entertaining, where others can recreate the experience.
  3. Create a video that looks fan made.
  4. Link it all together with the video, song, and app, giving people the overall experience.
  5. Blast it across social media.
  6. Sit back and watch it go viral.

This is how you create integrated marketing that works, and reaches your target base. Enjoy.

I was so entertained by this that I even created my own video.

Social Media and Generations

I was talking with a colleague the other day about the differences in generations, and introduction into the world of social media. I am 29 years old, and in my lifetime I have seen the adaptation of home computers, video games enter the main stream, the invention of email and the internet, starting of text messaging and the integration of social networking. I believe that social networking is on par with the greatest advances in the past 30 years because of the way it has shaped how we communicate.

Being from the generation that didn’t start off computer mediated communication, I was able to go about my childhood spending a lot of time outdoors, and if I did spend time in front of a screen, it was playing split-screen Nintendo on a television. As much as I classify myself as a nerd, I still pride myself in my personal skills; speaking well in front of people has always been one of my strong points. As we get deeper and deeper into computer mediated communication, I notice that a lot of people are being more passive aggressive with their speaking tones, even waiting until they are away from someone to ask them something via social media or text. Are people becoming less personable and relying on text to get their message across without fear of face to face confrontation? From my experiences, I believe so.

Finding people from this generation is the best way to gear your social media team and we hold the best of both worlds: we are old enough to remember how to effectively communicate face to face, but young enough to see the implementation of social media and know how to use it. We are not too old to understand how the younger people think, and are not too young to know how life was before way things are today.